About Us

Your one stop online electrical store

Electrical Direct Ltd is committed to supplying to the general New Zealand public a full range of high quality electrical products and electrical goods and appliances for the home owner.

Our aim is to provide competitive prices from an online discount electrical store that guarantees NZ-Standards approved products - delivered to your door throughout New Zealand and Internationally.

We have over 35 years of experience in the electrical and electrical supplies industry.  We are 100% New Zealand owned and operated.

We offer all the benefits of a discount electrical warehouse by supplying a huge range of electrical goods, but being an online store means that we don't keep a warehouse of stock. We do keep common products in stock but order most others goods as required. Turn-around is generally only 4 to 6 days for goods.

Thanks for visiting our site. We always welcome constructive comments regarding content and products.  Our hours of business are Monday to Friday 9am to 5pm.

Our range of electrical products include


A huge range of electrical cables and wiring including: copper wire, aluminium and neutral screen cables for mains: TPS for power and lighting; data and phone cable eg Cat5e, Cat6, RG6 coax for Sky TV and free to air TV, security cable, flexible cables, earthing wire, building wire, and many other types of cable


Most leading quality brands of electrical switches and sockets, modules and outlets for home and commercial, including PDL, HPM, and Clipsal.


LCD and plasma TVsFreeview satellite receivers for free to air tv and associated equipment, e.g. sky dishes, wall mounting brackets and HDMI leads.


We source from several New Zealand importers and manufacturers of quality lighting products including Prolux, Superlux, Eurotech Lighting, Halcyon Lighting and Light Industry, Philips, Gerard, Hugo, Hunza Lighting, Collingwood Lighting, Marexim and Osram. This then offers you lighting for almost every type of light fitting for any situation from downlights to chandeliers.


PDL, Vynco and HPM surface or flush mounted switchboardsmeter boxes for different areas of NZ, DIN rail mounted miniature circuit breakers, isolating switches, RCDs, RCBOs, and other components plus plug-in circuit breakers to replace the old ceramic fuses.


Bathroom heatingheat pumps and airconditioningceiling sweep fans, heat/light/fan units, ducted extraction fans, mirror heaters, heated towel rails and ladders and bathroom mirror lighting ideas.


Quality kitchen appliances and laundry appliances from Haier, Ariston, Teka and more, including hobs, under bench ovens, rangehoods, fridge/freezersdishwashers, front loading and top loading washing machines, dryers.


Anything that doesn't fit above goes here - including smoke alarmscamping leads, UPS systems, extension power cords and 4-stroke generators.

Powered By OpenCart
Electrical Direct Ltd © 2018